Every year almost 1,000 movies are released and each and every one of them has something new for the audience. Even though the audience is very selective about the films still Bollywood celebs leave no stone unturned when it comes to promotional tactics.
Celebs want their films to do good business and that’s where promotional strategies come up. But with the increased competition, film stars are always searching for new ideas to promote their films. Be it giving haircuts in public or pretending to be a beggar, they have done it all.
Take a look at all the unique promotional tactics.
1. Aamir Khan
Mr. Perfectionist is always up for giving big surprises. At the time of ‘3 Idiots‘ the actor disappeared for 2 weeks and it was reported that he is making disguised public appearances.
Aamir Khan again
At the time of ‘Ghajini‘ Aamir actually came out and acted as a barber. He was giving everyone haircuts in order to promote his film Ghajini in which he had a unique haircut.
2. ZNMD Team
The entire team went on a road trip from Mumbai to Delhi in order to promote their film which was based on the concept of friendship and traveling.
3. Bipasha Basu
Bipasha’s movie ‘Raaz 3‘ was based on superstitions and the actress was seen selling lemon and chillies in the streets of Mumbai.
4. Deepika Padukone and Ranbir Kapoor
The duo’s promotional strategy for ‘Tamasha‘ included a train journey from Mumbai to Delhi. The journey was quite a hype.
5. Sunny Leone
While promoting ‘Ragini MMS 2‘ Sunny Leone posted quotes on auto-rickshaws. Also, for promoting ‘Jism 2‘ the makers put up her undergarments for auction.
6. Shah Rukh Khan
When we talk about King Khan nothing can be normal. The actor leaves no stone unturned in promoting his films. From ‘SLAM! The Tour’ to visiting Google Headquarters the promotional tactics have always been over the top.
7. Alia Bhatt
Alia Bhatt sent out invitations to her movie ‘2 States‘ in the form of engagement card. She posted the picture of the card on her Twitter account and left everyone shocked. But soon everyone realized that it is just a promotional strategy.
8. Vidya Balan
While promoting ‘Bobby Jasoos‘ Vidya Balan actually dressed like a beggar and sat amongst them outside Hyderabad Railway Station.
9. Sidharth Malhotra
Sidharth Malhotra posted ‘I am done’ on his Twitter account and everyone including the media thought that he is going to quit social media. Later on, when his co-star Manoj Bajpai tweeted and asked him to report back to duty, Sidharth returned back to Twitter. Both the actors released the poster of their upcoming film ‘Aiyaary‘ on Vijay Dashmi. Sidharth even changed his name on Twitter to Major Jai Bakshi.
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